The highly anticipated film The Marvels, set to release in theaters on November 10, has caught the attention of moviegoers and industry analysts, but the latest news about its review embargo has raised some concerns.
According to Erik Davis, the Managing Director of Fandango, the first reactions for The Marvels will be embargoed until November 7 at 9 PM PT/12 AM ET. This means that social media reactions and full reviews will not be allowed to be shared until just three days before the film hits theaters. Many have questioned whether this is a bad sign for the film’s quality, but Davis argues that this is not the case, citing the fact that even blockbuster hit Avengers: Endgame had a similar timeline for its review embargo.
However, other analysts and industry trackers have different opinions. Luiz Fernando wrote on X that the social media reactions and full review embargo will only be lifted in the early morning of November 8, which is the day before the film’s global rollout in several European and Asian markets. This is unusually close to the film’s release date, especially for a highly-anticipated movie like The Marvels. Fernando also compared it to Avengers: Endgame, which allowed social media reactions two days before its release and full reviews three days before its US previews. This has raised concerns among fans and industry insiders about the quality of The Marvels and whether there are surprises or secrets that the studio is trying to keep under wraps.
The Marvels, a sequel to 2019’s Captain Marvel, brings back Brie Larson as Carol Danvers/Captain Marvel and also introduces Iman Vellani as Kamala Khan/Ms. Marvel and Teyonah Parris as Monica Rambeau. The film follows the trio as they navigate their powers and work together to defeat a mysterious alien threat.
With a diverse and talented cast, fans have high expectations for The Marvels, which is expected to be another blockbuster hit for Marvel Studios. However, the embargo on reviews and reactions has caused some to doubt whether the film will live up to its hype. Some have speculated that the studio may be trying to keep any plot twists or surprises a secret, while others believe that it may be an indication of the film’s quality.
Despite the concerns, tickets for The Marvels have been selling fast, with many theaters already reporting sold-out showings. Fans will have to wait until November 7 to see the first reactions to the film and November 8 for full reviews. The Marvels will finally be released in theaters on November 10, and it remains to be seen whether it will live up to the expectations of fans and industry experts.
#Disney’s apparent lack of confidence in #TheMarvels is really giving me those #DarkPhoenix dejavus.
It was already concerning that the studio never considered to push the blockbuster back to 2024 despite of the strikes, almost as they didn’t think the film was worth fighting for… pic.twitter.com/CKJaiKxaur— Luiz Fernando (@Luiz_Fernando_J) October 23, 2023